Capitalized terms not defined herein shall have the meaning ascribed to them in the Terms of Service
Keaton Row will not collect any personally identifiable information about you, such as your name, address, telephone number or e-mail address, unless you provide it to us voluntarily.
Keaton Row may use the information you provide to contact you, to service your Customer account or for other administrative purposes. Keaton Row may also access and use such information to resolve disputes, to troubleshoot problems, to enforce the Terms of Service or for marketing purposes (including, without limitation, the marketing purposes described below). In addition, the Site may use certain transaction details to automate and streamline the applicable transaction by checking for electronic data compliance, and transferring data from previous forms to those of the current transaction.
From time to time, Keaton Row may also use or disclose to its marketing partners, advertisers and other businesses your name and/or email address, which marketing partners, advertisers and/or other businesses may choose to provide you with marketing and other communications.
In some cases, when you use the Site, we may collect information that is non-personally identifiable or information that, by itself, cannot be used to identify or contact you. Examples of this type of information include the type of Internet browser or computer operating system you use, demographic information (profession, zip code, etc.), gender, the date and time you visited the Site, the pages you accessed, the name of the website from which you linked to the Site and other anonymous data involving your use of the Site. Keaton Row uses this information to gather broad demographic information for aggregate use. This information is not linked to any personally identifiable information.
Keaton Row may (but will have no obligation to) retain your information for as long as your Customer account is active or as needed to provide you with services. Keaton Row may also retain and use your information as necessary to comply with its legal obligations.
There may be times when you will have the opportunity to subscribe to an email list or electronic newsletter that will send information about the Site and/or the Service. Even if you choose to become a subscriber, you will have the option to change your preferences and opt-out of receiving those communications. You may request at any time that Keaton Row not email you in the future by clicking the "unsubscribe" link which is included at the bottom of any promotional email that you receive from Keaton Row, or by contacting Keaton Row at notifications@/. If you unsubscribe, Keaton Row will make reasonable efforts to discontinue these email communications as soon as practicable. For avoidance of doubt, the "opt out" described in this section applies only to promotional communications.
The Site has security measures in place to protect against the loss, misuse and alteration of the information under Keaton Row's control. Access to the Site is password protected and sensitive data (such as credit card information) is protected by SSL encryption when it is exchanged between your web browser and the Site. However, as it is not possible to guarantee the security or integrity of information you disclose online, Keaton Row urges you to take every precaution to protect your personal data when you are on the Internet. A user should never share his or her password with anyone and should select a password that is difficult to guess. Keaton Row is not responsible for non-compliance with recommended security practices.
Because no physical or electronic security is impenetrable, by using the Site or emailing information to Keaton Row, you agree to assume all risk in connection with that information.
Keaton Row may use third parties to provide certain services or to assist Keaton Row in responding to inquiries or request from you, including credit card processing services. These third parties do not share, store or use your personally identifiable information for any purpose other than the purpose for which their services have been retained. In addition, if you sign up through the Site for a service provided by a third party under contract with Keaton Row, Keaton Row will share only the minimum information necessary for the third party to provide the applicable service.
Keaton Row also reserves the right to report any suspected illegal activity to law enforcement for investigation or prosecution.
In the event that Keaton Row, or all or substantially all of its assets, is acquired by one or more third parties as a result of an acquisition, merger, sale, reorganization, consolidation or liquidation, databases containing customer information may be one of the transferred assets. In using the Site, you hereby consent to such transfer.
Last Updated: December 1, 2012
© 2012 Keaton Row, LLC. All rights reserved.